Merchandiser is the interface between Buyer & Exporter. He / she is the responsible from order analysis to shipment. In garment industry / apparel industries, Merchandising is the very valuable department.
Merchandisers are responsible for everything that happens to a product from the moment it is delivered to the store to the moment a shopper picks it up off the shelf. They monitor product appearance and supply in various stores throughout their designated geographic area. By working closely with both suppliers, retailers, and manufacturers, they make certain that the promotion of specific products will increase sales over a period of time.
A merchandiser is the person whose responsibility is to execute the orders perfectly as per the costing and pricing.
Duties may vary a little according to the nature of the industry.