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Job title : E-commerce Executive

Introduction about the E-commerce Executive : E-commerce managers oversee a retail company's online sales and presence. They are responsible for conveying a consistent brand image that attracts customers by encouraging sales on the Web. Managers oversee a team of web designers and software developers who create the online transaction system and look of the website.

Education : E-commerce managers need to have skills in business marketing as well as the technology used for generating online sales. It is common for them to have a bachelor's degree in business marketing, Internet marketing or a closely related major. Coursework in these programs will give a student the basics of graphic design and Web design alongside business management and marketing skills. It is also helpful to have experience in advertising design as many e-commerce sites promote their products on other sites.

Skills : An e-commerce manager often works with the top management of a retail outlet to determine the parameters of a company's online presence. It is important for the manager to have a grasp of Web design software to properly critique and advise the team. Beyond this, e-commerce managers need a strong understanding of Web analytic software that track the success of a site.

Search Engine Optimization : Search Engine Optimization, or SEO, is the practice of making changes in the coding and content of a site to get the best ranking on a search engine. Each search engine has a complicated algorithm that decides the order that Web searches appear in. An e-commerce manager must understand these small changes that can be imperceptible to Web consumers yet make large changes in the success of a site.

Job Duties : An e-commerce manager will oversee a team of designers and marketers and is responsible for all online activities. This includes organizing promotions, working with shipping companies to reduce transportation costs and making advertising decisions. Web maintenance and troubleshooting are also ongoing for a website. Keeping your retail site updated for new mobile and computer notebooks is important to potential customers.

Questions being asked in the interview :

1. How E-commerce works?
Ans.When a consumer wants to buy a certain product, he go to the website and selects the product he wants to buy.
Once the product is selected, the consumer transaction is moved to the online transaction server where he places an order. The information is exchanged over a secure channel through a private gateway to a processing network. The networked banks accept or reject the transaction. All this happens in just a matter of seconds. eCommerce is a very secure due to the SSL (Secure Socket Layer) technology.

2. List the major benefits of E-commerce.
Ans.The major benefits of Ecommerce are :secure - more secure than a cheque. fast - the transactions take not more than a few seconds.
always on - the purchases can be made 24/7
convenient - ease of purchasing. Reduced cost price - Reduction of Marketing and Advertising Costs.

3. Explain the term “Web Hosting”.
Ans.Web hosting is a way to gain a presence on the internet. The web hosting company should be capable of providing you with the level of service that you need to maintain your Web Store.

4. Explain in brief B2B, B2C, C2B and C2C.
Ans.B2B (Business-to-Business) : In B2B, companies transact with each other. This includes the companies selling their product to wholesalers, distributors, etc.

B2C (Business-to-Consumer) : This is usually when average businesses transact with the customer. This is done through the shopping cart softwares and the amount involved in the transactions is usually low.

C2B (Consumer-to-Business) : In this, a consumer places the product on the net. The companies willing to buy this product bid for it. The comsumer can then decide, depending upon the bid, which company to sell it to.

C2C (Consumer-to-Consumer) : These kind of transactions are usually done at an individual level. Payments can be done with the help of online systems like PayPal.

5. What are the various applications of E-commerce?
Ans.Following are a few products where Ecommerce can be used: Computer products (hardware, software, accessories), Books, Music, Financial Services, Entertainment, Home Electronics, Apparel, Gifts and flowers, Travel services, Toys, Tickets and Information.

(Written on: 15.10.2015)

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